On this Sunday afternoon, he begins by imploring his audience of nearly 4,000 to focus on the voices of their own consciences while he speaks, not just on his words. Among Latinos in Southern California he outsells such literary giants as Carlos Fuentes and Gabriel Garcia Marquez his books and tapes are sold at stores, carwashes, even meat markets. Since 1992, Sanchez has sold an estimated 15 million copies of his contemporary novels with messages of family unity, forgiveness, faith and character, and has become a pop-cultural moral guide for millions across Latin America who are so touched by his deeply conservative message that they also pay $20 to $40 to flock to his lectures. For them, Sanchez is a cross between a Spanish-speaking Tony Robbins and a beloved priest, a down-to-earth spiritual guru who motivates them through the toughest moments in their lives with his common-sense advice. The people who have come to the Ontario Convention Center to listen to Carlos Cuauhtemoc Sanchez, mostly Mexicans and Mexican Americans, rise in an ovation for the man they’ve come to know intimately through his eight novels and self-help tapes. He walks onto the Ontario Convention Center stage, clean-cut in a navy suit, with little fanfare and hardly an introduction.
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